Here is a useful way to describe to your students the difference between methods and methodologies.  This also also touches on one of the main themes for this workshop, "thinking with process":

A methodology is a plan that that has a good chance of yielding successful results w/o predetermining what those results will be.  A method is the plan that you devise to get to a predetermined end. With the former you acquire new knowledge.  With the latter you simply employ knowledge /skills that you already possess.  Methodologies are far more creative than methods.  By not predetermining the result, a good methodology  reveals " that which is in me that is more than myself."

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 AMP Workshop Outline 

Art and Artists Powerpoint Lecture General Intro)

Semiotics, Aesthetics & Critical Frameworks Powerpoint   

Project 1 Semiotic Shift Project Handout

Powerpoint lecture on Creativity Techniques part 1 

Powerpoint lecture on Creativity Techniques part 2 

Handout for Assignment 2: Half-Foot Flip

Handout for Assignment 3: Ultralight 

Power Point Lecture on Methodology  

Handout for Assignment 4: Method to the Madness  

Newsweek article on flexible (foxes) vs. inflexible (hedgehogs) thinking

Newsweek article  critique of Darwinian explanations for the genesis of art

At the 2008 Serious Play conference, designer Tim Brown, CEO of IDEO,  talks about the powerful relationship between creative thinking and play .

This is a good video dealing with process that I show just before the Creativity Powerpoint.  Before I screen the video to the class, I have them do the two Bob McKim experiments described in the video.  You can get the 30 circles test sheet HERE.

His talk can be boiled down to  an uber-methodology, a generic methodology template that you can fill in with specific processes:

Explore: Go for Quantity

Build: Think with your hands

Role Play: Act it Out

In terms of the lingo that we use in the workshop this corresponds to:

Visual Research: Again, go for quantity and              breadth

Think with Process:  DO.  The more active usually the better

A very short Ted Talks video of Derek Sivers  demonstrating the cultural specificity of common sense,   "logic"  and all epistemology.  A huge part of creativity is identifying preconscious assumptions and constraints  and then thinking beyond them.

This video recreates the famous Libet experiment that is mentioned in the creativity lecture below. The point of this is to take note of how little consciousness actually plays even in simple volitional acts. It is better to use consciousness to create a strategy or methodology that maximizes the ability of the preconscious to generate  and/or recognize creative solutions.

Creativity Lecture Slidecast NEW

This is the video version of the creativity power points one and two.  

It's pretty freak'n long, a marathon almost two hours, but not uninteresting

3.  The audio is not very polished. Certainly listenable but a bit tinny and I say Uhh.. let's see, one ,two, 3000 times... 


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